new IMAX-Digital screen at the Regal Majestic

Regal Entertainment Group Adds The IMAX Experience to Four Theatres

Press Release Source: Regal Entertainment Group On Tuesday November 9, 2010, 9:00 am EST

KNOXVILLE, Tenn.--(BUSINESS WIRE)-- Regal Entertainment Group (NYSE:RGC - News), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, announced today that the IMAX Experience® will be available at four additional locations in time for holiday movie selections. These IMAX Theatres will showcase films through a newly installed IMAX digital projection system and a specially-designed IMAX screen in an existing auditorium. Two locations will open in November with two more scheduled for December.


“Regal Entertainment Group has embraced the IMAX brand. Together we have provided premium experiences to our patrons for more than a decade. Our moviegoers appreciate the groundbreaking technology that transforms movies into entertainment events not to be missed,” stated Greg Dunn, President and Chief Operating Officer for Regal Entertainment Group. “We’re very pleased to add the IMAX Experience to four more theatres during the busy holiday movie season. The impressive IMAX sound system and amazing images make audiences feel as if they are in the movie, for an extraordinary movie experience.”

Four new Regal IMAX Theatre locations:

Los Angeles – Edwards Valencia Stadium 12 – November 2010

Washington, DC – Regal Majestic Stadium 20 – November 2010

Atlanta – Regal Atlantic Station Stadium 16 – December 2010

St. Louis – Regal St. Louis Mills Stadium 18 – December 2010

IMAX digital projection systems showcase Hollywood blockbusters that have been digitally re-mastered into the unique image and sound quality of The IMAX Experience as well as original documentary-style IMAX content. Films are projected on a specially-designed screen that is slightly curved and moved forward to further immerse the audience. Images of exceptional quality, combined with IMAX's proprietary digital surround sound system and patented theatre geometry create “The IMAX Experience," making audiences feel as if they are IN the movie.


Every Regal Entertainment Group IMAX Theatre also offers IMAX® 3D. When filmmakers choose to integrate IMAX 3D into their movies, images leap off of the screen and into the laps of the audience, further enhancing the feeling of being IN the movie. This is made possible by a combination of IMAX’s powerful 3D projection system – which simultaneously projects two separate images onto the IMAX screen – and polarized IMAX 3D glasses that audience members wear to fuse the two images into a single three-dimensional motion picture. The result is an amazing IMAX 3D Experience where the screen disappears and the movie envelopes the audience.

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I can't say I'm overally ecstatic over the news, it would have made more sense for Regal to install a RPX system (an alternative to IMAX) that would have had more movies be presented as such .  RPX systems also one up IMAX by featuring discrete 7.1 stereo surround sound, IMAX audio is not.  I'm hoping Regal will upgrade one of the larger Gallery Place auditoriums to feature RPX.